Way2Great Advisory · Tomasz Mietiułka

Independent CFO advisory · Warsaw · projects across Europe

Know before you decide.

I help boards, owners, CFOs and commercial directors of companies with broad portfolios, multiple sales channels and complex discount systems — mainly in FMCG, retail and distribution — find out how much of the list price really reaches the invoice, and make pricing and financial decisions on reconciled numbers.

For more than 20 years I was accountable for such decisions from inside the business: at Unilever, Makro, Flora Food Group (formerly Upfield) and Super-Pharm — as controller, regional CFO and board member.

Book a call See areas of work →

20+ years in finance

Unilever, Makro Cash & Carry (Metro), Flora Food Group (formerly Upfield, a KKR portfolio company), Super-Pharm. From analyst to CFO and board member.

Scale of responsibility

Regional CFO accountable for the P&L and cash of a business with revenue above EUR 400m across several European countries.

Specialisation

Pricing and revenue growth management (RGM), commercial finance, controlling, finance function transformation.

Advisory since 2026

Way2Great Advisory: pricing and finance projects for boards and owners. The companies above are my former employers, not clients.

Areas of work

Four areas. I start with pricing and margin.

That is where it shows fastest whether a company earns on what it sells. Controlling, board support and market analysis complement it when the decision requires. Every project ends with a model, a recommendation and an implementation plan — not a diagnosis alone. Work usually opens with a price and margin realisation diagnostic: a free introductory call, then a paid diagnostic scoped after a look at a data sample.

Pricing and margin

How much of the list price reaches the invoice — and how to make it more.

Price and margin realisation diagnostic · the entry engagement
Price list architecture · rules for the price structure
Position versus competitors · positioning per category
Discount policy · rules for discounting
Promotion ROI and management · which promotions earn, which do not
Trade terms and negotiations · contract review, numbers for the table
Decision scenarios · options with named trade-offs
Implementation and control · rules, accountabilities, monthly review

See scope of work

Controlling and reporting

Finance that keeps pace with the business and shows one consistent picture every month.

Finance function diagnostic · assessment and change plan
Management P&L · one P&L reconciled to the books
Budget and forecasts · planning rhythm and clear accountabilities
Tools and automation · less manual work, one data source
Team organisation · operating model for finance

Board and owners

An independent CFO voice on decisions that cannot be undone.

Investment appraisal · independent opinion before the decision
Board and shareholder materials · a pack consistent with the financial reports
Strategic decisions · recommendation with trade-offs shown
CFO on demand · fractional or interim CFO — continuity of the finance function
Support for the CFO · a second voice, without loading the team
Supervisory boards · independent board or audit committee member

Market and competition

What the market is worth, how competitors price and where the room to grow is.

Market size and dynamics · a market model
Competitor price comparison · verified price base and conclusions
Shelf price monitoring · regular, at an agreed rhythm
Position against the industry · positioning map
Preparation for talks · brief and Q&A for the meeting

Warsaw · projects across Europe · Polish and English

About

Tomasz Mietiułka

International CFO and board member with 20+ years across FMCG, retail and wholesale in Central and Eastern Europe. Six years in a KKR portfolio company, with full P&L and cash-flow ownership of a EUR 400m+ multi-country cluster and a track record in revenue growth management (RGM), refinancing and value creation.

Most recently CFO and board member of Super-Pharm Poland (PLN 1.4bn revenue, 20+ legal entities), leading cost and liquidity stabilisation and a complex structural separation. Experienced on both sides of a carve-out: built the finance function of a business spun out of Unilever, then separated a business as seller.

At Way2Great Advisory he runs projects personally: does the analysis, builds the model and presents the conclusions to the board himself. Open to supervisory board and audit committee roles.

More about me →LinkedIn

Resources

Workshop.

Articles on pricing, margin and finance from a board perspective, plus one download. The same standard as in projects: named sources, clear method, no false precision.

Articles

Pricing

Why a list price increase ended in a lower invoice price

in preparation

Discounts

Discount rules the sales team will actually accept

in preparation

Finance

A finance report the board reads in ten minutes

in preparation

Download

Checklist: 12 questions on price realisation before approving the price list

Questions worth asking the team before the board approves another increase: on discounts, sales mix, competitors and who is accountable for the invoice price. PDF, free.

Download PDF

Know before you decide.

Four areas. I start with pricing and margin.

Pricing and margin

Controlling and reporting

Board and owners

Market and competition

Tomasz Mietiułka

Workshop.

Bring a decision you need to make. Leave with the numbers and a recommendation.